NOW Festival
A debut festival in São Paulo where each guest plans their own day, on the website and in the app.
The challenge
In a single day at Ibirapuera Park, São Paulo, dozens of classes had limited spots, and lots of people wanted the same ones. For many attendees, it was their first wellness event ever.
The website
The debut of a wellness festival, told like a stroll through the park, so people plan their day before they arrive.
What we built
- Easy to followAreas, schedule, and venue, in the order people actually think about them.
- A map to exploreEvery spot in the park, on a map you can filter, zoom, and tap.
- One color per areaThe same color guides you across cards, tabs, and the map.
- Made for phonesA swipeable schedule and a map you can pinch and drag.
- No blank screensText shows up instantly, and photos never make the page jump.
- No lost sign-upsEvery sign-up is saved before it goes to the mailing list.
- Tickets one tap awayTickets, the app, and places to stay, always within reach.
The app
A wellness day at Ibirapuera Park, São Paulo, in your pocket: find activities, book without conflicts, and plan your own day.
We designed the experience, the screens, and the prototype. A development partner built the native app.
What we designed
- Browse without an accountThe guide and map are open to everyone, and sign-in only shows up when you book.
- One color per areaBody, mind, talks, food, and leisure, each recognizable at a glance.
- Spots and waitlistA bar shows how full each session is, plus your place on the waitlist.
- Schedule conflictsKeep your booking or swap it without leaving the screen.
- My dayYour day on a timeline, with open slots ready to fill.
- Live mapWhat's on right now, near you.
- Ticket-linked accountFinds your ticket by email, and if it can't, tells you clearly what to do next.
- NewsFestival updates right on the home screen.
All screens
Now
Guide
Map
My day
More from this project
- Sample data
Attendance dashboard
Every station checked people in and kept its line in order, with a paper backup ready.
Also works for gyms, studios, courses, and tours that track attendance, spots, and waitlists.
See the details 
Deck for brands
A custom proposal for each brand without waiting on a designer, and the team sees when it's opened.
Also works for companies that present their brand to partners, franchisees, and major clients.
See the details- Sample data
Survey dashboard
How people felt about every activity, sorted automatically and summarized by AI.
Also works for private practices, colleges, and hotel and retail chains that measure customer satisfaction.
See the details - Sample data
Post-event survey
A survey people actually want to finish, with every answer staying with the festival, not a third-party platform.
Also works for inns, clinics, schools, and stores that want to hear from customers after a visit.
See the details 
Survey email
Every email leads to one clear action: buy a ticket, download the app, or take the survey.
Also works for businesses that want customer feedback without the coldness of a form.
See the details
Credits
- Intuitu Labs
- Website design and build. App experience, screens, and prototype. Dashboard and staff check-in.
- Development partner
- Native app development.
- Live at
- nowfestival.com.br
Let's talk about your project.
Tell us what you'd like to improve. Before we send a proposal, we'll show you a preview built with your real content. We reply within two business days.
Start a conversation hello@intuitulabs.com